← Work

B2B Tech Marketing

In B2B technology marketing, the name of the game is content. I love writing and wrestling with word choice to find just the right articulation for a differentiated point of view — pitch decks, analyst briefings, brochures, landing pages, and websites.

There's a lot of noise in B2B — too many clichés and buzzwords. The goal is to show empathy for the audience and offer something new that informs, educates, and entertains, so busy executives see themselves in the content.