A PMM-owned customer feedback loop for finding and scaling product-market fit.

The detailed playbook behind the Nail It, Scale It framework.

A first-call deck built around deep discovery instead of a feature tour. · Heap

Customer-education e-book that helps Heap users drive adoption and results. · Heap

Objection-handling deck showing how Heap complements a buyer's existing stack. · Heap

First-call deck that repositioned Radiant Logic around identity data. · Radiant Logic

"Customer for Life" story used with both buyers and industry analysts. · Freshworks

Ghostwritten thought-leadership journal on scaling IoT. · Cognizant

Sales deck for Cognizant's automation and bots services. · Cognizant

Series A launch datasheet for Valimail's anti-phishing product. · Valimail

Sales-deck appendix of proof points and customer quotes. · Heap

Analyst-relations win moving Freshworks from Niche to Visionary after four years. · Freshworks

Competitive positioning that counters FUD on data governance. · Heap

How Cognizant's IoT solution connected KFC's commercial fryers. · Cognizant

Executive review of launch campaign results and the next wave. · Heap

Workflow mapping sales plays to content by deal stage.

Framework aligning sales plays with the content each stage needs.

Rebuilt deck focused on deep discovery and sharper prospect qualification. · Heap

Competitive battlecard for deals against SailPoint. · Radiant Logic

Radiant Logic customer story featuring Nationwide. · Radiant Logic

Radiant Logic sales play for IGA opportunities. · Radiant Logic

Radiant Logic sales play for its identity data hub. · Radiant Logic

Sales kickoff training deck on why change, why now, why us. · Radiant Logic

Competitive battlecard for deals against Okta. · Radiant Logic

An adaptable framework for sizing and running product launches.

Launch checklist and project plan for Heap Illuminate. · Heap

Outbound sequence for the VP of Customer Service persona. · Freshworks

Call script for the Customer Support Manager persona. · Freshworks

Launch messaging hierarchy for Heap's Proactive Insights. · Heap

Sales-training win story from a PepsiCo IoT deal. · Cognizant

Campaign brief that aligned the marketing team on launch. · Heap

Monthly sales-training deck of recent wins. · Freshworks

Content plan tied to sales stages and the Three Whys framework. · Heap

Collateral library organized by deal stage. · Heap

Video program used for sales training and product feedback. · Radiant Logic