SOLUTIONS MARKETING & SALES TOOLS

Solutions storytelling must empathize with the customer and demonstrate a strong fit between their pain and your offering. Let customers see themselves in your sales tools and collateral. Make it about their pain, not your technology and how full-featured it may be. Feature descriptions have their place later during the consideration and decision phases of the marketing funnel, but when establishing awareness at the top of the funnel or meeting a customer for the first time, hone-in on the customer’s pain and showcase how your solution takes it away. These are a few examples of solution overviews, customer case studies, and datasheets.