Videos
Let’s face it. Nobody has much of an attention span any more. In our digital world, long-form has given way to short, and consumers want you to get to the point – quickly. Combining imagery, music, captions, and a compelling script, nothing brings a story to life better than video.
Listed here are some examples of videos that I have written, produced, and edited. I work with a number of independent videographers and animators, as well as agency partners, and play a direct role in conceiving the overall piece and shaping the story arc, often as the primary script writer and always as the final managing editor.
Video: Cognizant RetailMate™ | The Future of Shopping
Cognizant RetailMate™ is our Internet of Things solution for the retail industry that makes it easy for brick-and-mortar retailers to build the store of the future. With sensors, beacons, and a variety of other IoT technologies, retailers are digitizing physical store environments. Cognizant RetailMate drives insights that help deliver a hyper-personalized in-store experience.
Video: Partnering with Clients on the Internet of Things | Cognizant
Led the creation of our Cognizant's first IoT video, "Partnering with Clients on the Internet of Things", which was used to open the Keynote address at Cognizant Community, our annual client leadership event, in October 2014.
Video: Cognizant's Digital Marketing Services
I drove the creation of the Digital Marketing Services video from concept to production, including writing the script and managing both the production team and stakeholders throughout the creative process. The video tells the story of Cognizant's dual offering as both a systems integrator and creative agency. Our services run the gamut from marketing technology implementations to digital experience development and multi-channel brand engagement.
Video: Smart Products and Smart Processes
This video tells the story of our Engineering and Manufacturing Solutions practice, and how we help goods makers from a variety of industries enter the “as-a-service” economy with smart, connected products.
Video: Cognizant ONEPlant - Integrated Manufacturing Operations
I led the development of a promotional video for use at tradeshows and online for Cognizant's Engineering & Manufacturing Solutions business. Cognizant's ONEPlant Framework is a consulting approach used to unify disparate plant operations and create a single view of operational command. We help manufacturers overcome global supply chain challenges, reduce costs, and comply with regulatory requirements.
Video: Security Management as a Service (SMaaS)
Filmed and directed Cognizant security practice professionals as a device towards articulation of their GTM message. Cognizant’s Enterprise Risk and Security Solutions practice provides a broad range of Application, Data, and Infrastructure Security services. In addition to consulting, engineering, and managed services, Cognizant's Security Management as a Service offering (SMaaS) addresses customer need for a consolidated view of the security landscape.